However, this logo design served as the basis for the brand’s visual identity in the years to come. In 1997, Google introduced its first official logo, which was initially only used for the beta version of the search engine. The Original Google Logo Design: 1997-1998 While the BackRub logo was simple and robust, the Google logo took a more playful and whimsical approach, reflecting the company’s evolving culture and values. In 1997, the company changed its name to Google, and with it came a new logo. You may also like: Do You Need a Logo Design for a New Company?ĭespite its importance, the BackRub logo only lasted for two years. They have helped make Google one of the world’s most valuable and recognisable brands. The logo’s bright primary colours and sleek design have become synonymous with the company. The Google logo is a prime example of a brand identity that has become iconic and instantly recognisable. They chose the name to reflect the vast amount of information the search engine would process.Īlthough the company’s name has evolved, its visual identity has remained relatively constant since its inception. The name Google is derived from the word “googol”, a mathematical term for the number one followed by 100 zeros. But it wasn’t until 1997 that the company’s founders, Larry Page and Sergey Brin, decided to change the name to Google. Google has a fascinating history dating back to 1995 when it was called BackRub. Whether you’re a tech enthusiast or just a curious observer, this exploration of the Google logo will surely surprise and captivate you. Join us as we delve into the rich history of this iconic symbol and trace its evolution from a simple, unassuming design to a beloved and enduring cultural touchstone. But have you ever thought about the fascinating history behind this colourful, playful emblem? From humble beginnings to global dominance, the Google logo has undergone numerous transformations, each with its own story.

Google is one of the most widely used companies in the world, and its logo is instantly recognisable to people from all walks of life. The Fascinating History of the Google Logo

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